(NBC News) Despite the downturn of American retail in recent months due to the COVID-19 pandemic, families hunkered down at home have splurged to stay entertained.
The toy industry saw a 22-percent spike in sales in April, driven by demand for family-friendly toys such as craft kits, puzzles and board games.
Hasbro, which saw an overall loss this quarter, said its game sales still surged more than 40 percent.
"We're seeing it across every category from preschool gaming to kid gaming, adult gaming, family gaming," says Hasbro CEO Brian Goldner.
Families grappling with canceled sports and summer programs are turning to their backyards to stay active and busy.
Sales of outdoor toys, pools and playground equipment is up 51 percent over the same period last year according to NPD Group.
"We're seeing here huge growth in these classic categories like skateboards and scooters and backyard fun," adds Toy Insider senior editor James Zahn.
Though some categories are up, sales of traditional toys, like dolls, are down.
This month Mattel reported a 14 percent drop in sales.
"Without kids accompanying their parents to the store on these trips you eliminate a little bit of what's always been called like the nag factor," Zahn says.
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Adrian's usual schedule consists of being in and out of the hospital and dealing with chemo treatments. He has cancer, which doesn't allow him to go shopping himself."Chemo is really hard on his body and right now, unfortunately, the doctors told us a month ago that there's no cure for his cancer and unfortunately we needed to try other conventional medicine," Adrian's mom, Monica DeLeon, said.He's set up for a clinical trial in St. Petersburg, but in the meantime, Make-A-Wish of Central and Northern Florida isn't letting him miss out on his childhood.They granted him his wish of a shopping spree by delivering toys and games, including a new TV, through a parade of support. "A wish come true helps a child during the time where they need it the most. We provide experiences that transform their lives and hopefully build that anticipation and give them that hope to keep pushing forward and keep continuing in their treatments," Anne Cuba
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